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Roach Manufacturing Corporation has Big Plans for Hometown
February 20, 2023 by Haag Brown in Press Releases

Trumann, Ark., FEB 20, 2023 – Haag Brown Commercial Real Estate & Development is excited to announce a partnership with Roach Manufacturing Corporation that will create the first lifestyle-focused, master-planned, mixed-use development in Trumann, Arkansas.

The initial installment of Steel Creek Development will feature a first-class warehouse and distribution center for Roach Manufacturing, the anchor for the project. Plans are in place for the development to host Class A office and retail space, restaurant outparcels, themed single-family housing, amenity-rich multi-family housing, and a potential event venue. A hotel-like development is being designed to encompass a small lake.

With headquarters stationed in Trumann, Arkansas, Roach Manufacturing Corporation, also known as Roach Conveyors is assured the Steel Creek Development will dramatically accelerate the growth and advancement of the city.

We purchased land where we intend to build a distribution center for Roach Manufacturing, but we had a vision for more than just a warehouse. We really want to help make these amenities available to our community. We are excited to see this project come to life.
Mike Roach, Sr.

President & CEO, Roach Manufacturing Corporation

Strategically located on Industrial Park Access Road, Steel Creek Development sits north of the Wal-Mart Supercenter and fronts I-555, providing the project substantial interstate visibility and easy connectivity to surrounding industries within the state and further.

Through the implementation of walking trails and biking paths across the 100+ acres, Haag Brown intends to introduce lifestyle flexibility never seen in this region. The Sunken Land Trail, a network of trails connecting every lot in this mixed-use development, will be incorporated with water retention and drainage.

Our ultimate goal is to connect this trail network to the Sunken Lands River Trail. The trail would pass by the most significant sites in the city, such as the Trumann High School, Elementary, and Pre-K schools, Arkansas State Technical Center, the old Singer community center, and downtown.
Joshua Brown

Principal, Haag Brown Development

The entire development will be master planned by Ecological Design Group, one of the state’s most environmentally conscious planners.

Steel Creek was chosen as the development’s name to pay homage to the city’s heritage. Steel was picked for its significance in the industrial automation industry. Creek was chosen because water and drainage features will be key components within each phase of the project.

It is always rewarding to help others meet needs and solve problems. Not only does this project and group want to accomplish business, but `{`Roach Conveyors`}` are seeking to provide a vision and emphasis on the quality of life aspect that is often neglected. This project is special.
Jeff Armstrong

Agent, Haag Brown Industrial

Roach Manufacturing serves as Trumann’s major economic and employment pillar. Established in 1953 by Gay Roach, Sr., Roach Manufacturing Corporation has been innovating material handling systems for 70 years. A vision that was formulated in a World War II POW camp in Marked Tree as a way to transport cotton bales has slowly transformed into a world-class material handling systems corporation.

The Roach family has been diligently influential in planning the project with Haag Brown Industrial Agent Jeff Armstrong and Haag Brown Development Principal Joshua Brown.

My roots were established in Poinsett County. I am humbled, honored, and eager to be involved in a project that has the potential to reimagine the way Trumann lives, works, and plays. Walking to the coffee shop, taking the golf cart to dinner, biking with your daughter to soccer practice, or walking with the family to the local farmer’s market on the weekend is a life we envision in Nashville, Austin, and other large, wealthier cities. We feel there is a path to creating this lifestyle with the development of Steel Creek and the Sunken Lands Trail System. When completed, the project would promote active living, improve happiness and mental health, foster social interaction, reduce crime, and increase property values. The overall image of Trumann has the potential for positive change. The value to the community is so great!
Joshua Brown

Principal, Haag Brown Development

Haag Brown would like to thank all who have been involved in engineering this significant project. This team of talented individuals has the potential to completely transform the market and trends in Trumann, Arkansas, as well as a significant chunk of Poinsett County and surrounding areas.

The city’s leadership and foresight quite literally laid the groundwork to enable this type of development. Without the infrastructure upgrades made by the city of Trumann over the past several years, this project couldn’t happen anytime soon.
Jeff Armstrong

Agent, Haag Brown Industrial

The Roach Manufacturing Corporation distribution facility will be built as part of the project’s first phase, which is scheduled to start soon, along with a redesign of the water infrastructure on the property.

About Project Team:

Development – Joshua Brown, Haag Brown Principal, will lead master planning and development efforts. Joshua has fingerprints on over 100 commercial real estate projects in Jonesboro, Arkansas over the past (12) years.

Warehousing – Jeff Armstrong leads Haag Brown Industrial, a branch of Haag Brown highly focused on addressing the warehousing and industrial real estate needs in Northeast Arkansas. In recent months, Jeff has been active in evaluating, pricing, and planning various warehouse projects. He will lead an effort to recruit organizations that require well-located, modern warehousing solutions for this project.

Retail & Restaurants – Zac Qualls, a Trumann resident and Haag Brown Commercial Broker, will run lead on working with national restaurants and retailers looking to locate in this development. Zac has worked on multiple projects with national companies across the southern United States.

Medical – Corey Fuhrman leads Haag Brown Medical and is one of the top medical-focused brokers in the state of Arkansas. Corey will spearhead the recruiting effort for medical-focused firms within the development.

Environment & Planning – Martin Smith is a landscape architect and founder of Ecological Design Group. With an emphasis on creative, award-winning minimal impact development for urban and rural contexts, Martin has led design teams across the state. Martin emphasizes the fusion of public spaces with the guiding principles of ecology while using stormwater as the starting point for his ideas.

About Roach Manufacturing Corporation:

Founded in 1953 by Gay Roach, Sr., Roach Manufacturing Corporation’s original purpose was to build heavy-duty conveyors to transport heavy bales of cotton. Seventy years later, their purpose may have expanded, but their original goal is the same: to build world-class products and meet the needs of our customers.

About Haag Brown Commercial Real Estate & Development:

Established in 2010 and based in Jonesboro, AR., Haag Brown Commercial Real Estate & Development is the region’s authority in commercial real estate that specializes in retail project development, tenant representation, and investment advising for commercial properties in Arkansas and surrounding states. Partners Greg Haag and Joshua Brown lead Haag Brown Commercial and their clients to success by placing clients’ needs ahead of their own while striving to excel in quality innovations and value of services in order to be a Philippians 2:4 company. For more information about Haag Brown Commercial Real Estate & Development, please call 870.336.8000 or visit www.haagbrown.com

Haag Brown

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